From the Channel Tunnel to HS2: Building Britain for 40 years

This isn’t a look back. It’s a reflection of who we are and what we continue to build.

At the heart of the campaign is a deliberate shift away from corporate storytelling, something more authentic and enduring: Our people. Every asset has been built around real individuals across the business.Operatives, founders, leaders, partners and emerging talent. Capturing the stories, voices and lived experiences behind four decades of infrastructure delivery.

Visually, the campaign draws on a distinctive dual-palette of Irish shamrock green and British racing green, symbolising both where we come from and what we’ve built. This combination creates a subtle but powerful link between our origins and our pivotal role in shaping modern Britain’s infrastructure, from legacy projects like the Channel Tunnel through to, new, nationally significant programmes such as HS2, Sizewell and the TransPennine Upgrade.

The creative direction leans into adocumentary-style aesthetic. Portraits are honest and unfiltered. Site imageryis real, active and grounded in delivery.

Typography is bold and confident, allowing thecampaign line - From the Channel Tunnel to HS2: Building Britain for 40 years, tosit naturally alongside the human stories without overpowering them.

40 years in and our position as the leading supplier of workforce to UK infrastructure is still just the beginning.

We look forward to immersing you into our continued journey of innovation as we roll out the campaign throughout the year.